The brand that originally asked us to make this video has stopped promoting the campaign and is no longer associated with this video.
They changed their mind after claims on twitter that the video was sexist. Too bad. They meant well and addressed an important issue.
My role included: visual concepts, storyboards, hair dryer hacks (design, construction, operation), art direction, sprinkling of motion graphics, and some cleanup in post. I worked with director Geoff Levy and fellow AD Andrea Hamman.
We had a lot of fun on this shoot. My mom was a bit confused why (and probably worried that) I was so excited to use power tools at work. We craftily worked within a tight budget and an even tighter timeline. Our small team and I put in the extra hours again and again to make it all come together. Go team!